Our own Tough Promotion packages are designed to improve your website traffic and bring targeted leads to your site, ready to convert to long term clients.

We run a range of successful website promotion campaigns using the major portals, offering a wide range of website promotion services to local companies, including Standard Chartered Bank, trading companies, air cargo operators, manufacturers, financial services companies, artists and many more.
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This work on a website is particularly important with the search provider landscape changing rapidly at the moment, as Yahoo drops Google in favour of its own new crawler to build a new search portal database of its own. MSN, another of the top 3, are also implementing their own new crawler for this purpose.

Your overall aim for a website promotion project should be to bring new business leads to your website that will become clients by buying your products or services.

The important issue is that these leads should be from your target customers. With traditional media such as newspapers and magazines there is data on user profiles of readers to help you make a decision to use a promotional channel.

With promotion on the Web, where do you begin to build a strategy within your budget, pushed to your target market? This is the role we play at ToughPromotion.com, demystifying the rapidly changing landscape of marketing options available.

We monitor and review the ongoing business marketing issues associated with the Web through many newsletters, forums, networking and other industry sources. We digest all this and continually adapt and update our services to offer the most relevant, cost effective marketing options on the Web.

Currently, the primary locations for ads on the Web are the large search portals. With an estimated 350-650 million Web searches per day globally this is the most effective way to reach your target market. The problem is getting seen above your competitors!

At minimum you want to ensure that all your key website pages are all listed in as many of the primary and secondary global search engines as possible and refreshed in their databases regularly.

In addition, there seems little doubt that people making searches via global search portals like Google and Yahoo usually only skim the first two or three pages of results before clicking on a link or using another search term. This has created a rapidly growing market and service options for paying to list and display your website services high up in search results.

So, website promotion projects should have two primary objectives to offer the best opportunities to bring increased traffic from target users to your website:

• Inclusion in all the major search engines and directories
• Page 1, 2 or 3 positions in relevant search results

This is not easy to achieve quickly and cheaply, but there are strategies we can recommend for any budget.

Keyword Usage Research

Keywords are the general term for the words and phrases that Web users type into the search window of a search engine such as Google or Yahoo. These are important because if your site does not take keywords into consideration as part of the design your site will be much less likely to be found via a search engine.

As a starting point, we research keyword phrases relevant to your business that Web users type into search engines regularly. Using these you can attempt to optimize your website to list higher in the results under specific keyword searches by creating a custom strategy for your specific business objectives.