Essentials Package Outline
Our “Essentials” site optimization and submission package ensures that your site uses keywords effectively and attempts to list your site in the main engines. This is the first step towards increasing visibility on the Web via search engines.
First, we work with you to create a master set of up to 200 keyword phrases relevant to your business and objectives. From these we create two sets of primary keyword targets of up to 25 keywords within the guidelines of the major search engines.
The keyword sets and titles are then integrated into the hidden “Headers” of each HTML page in the site. We prepare the keywords and titles in such a way as to meet the general requirements for each search engine’s algorithm.
We then create a submission profile based on your keywords, descriptions and titles and identify the most appropriate sections for submitting your site to the major search engines, as well 100’s of smaller search engines and directories.
The site is submitted once through free search submission channels and none of the submissions are paid, guaranteed listings. With this limitation in mind we provide detailed submission reports to review the outcomes of your submissions.
This Essentials strategy cannot guarantee first page listing under all the keyword phrases targeted, but does ensure:
- Your website is optimized to attract target leads in your market
- Your website is “search engine friendly”, following ethical search optimization practices
- Your site is not listed or submitted so that it gets marked as search engine spam
- You are submitted to the major engines and directories
- You are indexed under the correct section or heading in the major search portals
- You have the opportunity to get listed widely across major search portals and networks
The Essentials strategy is also important as many people now use an engine’s search window as though it were the Address Bar at the top a browser. If they are referred to your website address and use a search window to type the address, you must be listed to show up in the results.
Please Note:
When using these free submission channels there is no guarantee that your site will be subsequently listed. We can only follow their respective guidelines accurately and indicate to you the expected waiting times before listing, where known.
To get guaranteed inclusion in the primary and secondary search portals you will need to create a set of paid inclusion options that cover the widest number of primary and secondary search resources to accompany your website promotion campaign.
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